DV360 (DoubleClick)
Display & Video 360 is a platform that established itself as the vanguard of a direction known as programmatic advertising. Programmatic advertising allows dynamic content to be delivered based on the customer’s profile and behavior in real-time. You can engage at every stage of the customer lifecycle and create meaningful interactions every step of the way. Better audience targeting becomes a reality!
When the cutting edge capabilities of DoubleClick combine with the expertise of Mobiblade’s marketing team, you get full control of campaigns, limitless possibilities and a robust all-in-one solution for advertisers.
DV360 Tools
Digital Marketing Manager:
Offers a digital advertising solution. Includes ad serving, management and reporting solutions.
Bid Manager:
This is Google’s DSP which was developed from scratch to help agencies such as Mobiblade to buy placements within a multitude of ad exchanges in real-time.
Search:
A robust platform which proves invaluable for managing, providing statistics and optimizing search engine campaigns.
Rich Media:
A system dedicated to the management of rich media advertising such as videos, audio and other elements which encourage engagement and interaction.
Studio:
Production and workflow tools used by both creative and media agencies to produce and manage DoubleClick Rich Media ad units.
Analytics:
The most rounded measurement tool used by 98% of websites. Google Analytics is the key element of DoubleClick Digital Marketing that provides complete measurements.
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